Tag Heuer

Tag Heuer was founded in Saint-Imier in 1860 by Edouard Heuer, whom has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. The luxury watch brand’s heritage is built on pushing boundaries and breaking rules by harnessing mental fortitude to overcome technology restraints.

TAG has had long-lasting partnerships with motor racing teams, charismatic champions and ambassadors drive it to break with watchmaking conventions.    The brand’s motor racing DNA, as well as the amazing athletes who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition.

Tag Heuer’s slogan, #DontCrackUnderPressure, is far more than a claim–it is a mindset.  Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world.

Tag Heuer brings you first and foremost, Swiss manufactured timepieces for men and women, the ultimate in sports vision and lifestyle accessories .