TAG Heuer

In 1969, TAG Heuer broke with tradition by creating the first square-cased, water-resistant watch in the history of watchmaking. Powered by the famous Chronomatic Calibre 11, the Monaco is also the world’s first automatic chronograph. A year later, Steve McQueen chose to wear it in the 1970 car-racing classic film, Le Mans: on his wrist, it became an icon.