TAG Heuer Green Cars Challenge

TAG HEUER GREEN CARS CHALLENGE - TEAMS FROM GERMANY AND USA RALLY WITH NO GAS EMISSION

True to its Motor-Racing DNA and its green committments, TAG Heuer organized on September 14th and September 21st, incentives combining the pleasure of driving and the respect of the environment.

Through its partnership with Green Cars Challenge and former Formula 1 driver Erik Comas, TAG Heuer pioneers a new form of incentives that combines perfectly with a factory and manufacture tour in La Chaux de Fonds:
On board Tesla Roadsters, including the one that TAG Heuer took on an around-the-world Odyssey in 2010, guests of the brand from USA, Canada and Germany were able to rally throughout scenic Swiss roads following roadbook instructions and respecting Swiss road rules ... but the challenge here was not speed, but energetic proficiency! The winners of the year-round challenge running will be invited by Green Cars to participate in the Monte-Carlo Alternative Energy Rally in 2012, already won twice by Erik Comas and his team. Thomas Vollrath and Thomas Eichmann from Germany have proven to be the "greenest" drivers and co-pilots so far. Congratulations to them!