Dior

The meticulous concern for technical performance, an everlasting design teamed with the formal vocabulary of Dior Homme. Fluid and enveloping proportions, combine to make Chiffre Rouge an unprecedented re-writing of classical watch-making.

Chiffre Rouge is a unique object. Unique and identifiable, because of the asymmetrical architecture of its case that groups all its controls together on the widened right hand side. Identifiable also because of its “irreductible” caliber, an exceptional automatic movement developed for Dior Homme. And finally, identifiable because of the exactitude of its design, its pebble proportions, curved glass, and brushed steel, and the precision of its graphic codes, its tinted face glass, the gilloché work on the winder or the cuts tooled on the surface of the bracelet in reference to the know-how of Dior Homme and its tailoring.