Chopard

A family-owned firm, Chopard was founded in 1860 as a watch brand in the Swiss Jura. In 1963 the Scheufele family bought Chopard and shaped the firm’s meteoric and constant growth: from the first Happy Diamonds model to the latest Haute Joaillerie watches stemming from the fertile imagination of Caroline Gruosi-Scheufele; and right through to the ultra-sophisticated L.U.C watches resulting from the unswerving determination of Karl-Friedrich Scheufele.
The brand remains attached to its core values: Independence, quality, creativity and tradition.