To break the rules, you must first master them. Audemars Piguet’s Savoir-Faire. Over 135 years ago Jules Louis Audemars and Edward Auguste Piguet showed the world that their unmatched dedication to excellence would stand apart, even in a valley filled with the finest watchmakers in the world. Today the enduring strength of the firm lies on the six fundamental values established by the founders: Respect, Integrity, Exclusivity, Inspiration, Passion, and Sophistication. Together these values are perfected and revealed through the Savoir-Faire that is truly unique to Audemars Piguet.
AUDEMARS PIGUET has the distinction of being owned by descendants of the original founding families and it has always remained independent. Therefore the original values are still observed and followed diligently.